Social media brings coupons into digital age

After an exhilarating month for Simply Good, CEO Winston caught up with the Globe and Mail to discuss the power of social media. As social sharing is a driving force in our OMS, we've seen the benefits of using it within our system.

"Social media is the most powerful piece of our product. We've seen that when consumers receive coupons from their friends via social media, they're five times more likely to redeem them than if they came from a brand or retailer."

- Winston Mok, CEO

As we dive deeper into the social media world, and it becomes more entrenched into our lives, it is crucial to keep up with the latest news on social media. In particular, we've found Facebook to be a case to follow, as Winston discusses with the Globe and Mail:

"We expect to see Facebook seamlessly connected to every facet of online life. This will make for a great user experience, but it will also raises serious privacy concerns that will be very challenging to address."

- Winston Mok, CEO

The article was written by Mia Pearson, who is the co-founder of North Strategic, exclusively for the Globe and Mail. She has more than two decades of experience in creating and growing communications agencies, and her experience spans many sectors, including financial, technology, consumer and lifestyle.

For more information on social media and couponing, follow this link to the article: http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/social-media-bring-coupons-into-digital-age/article2322528/

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