We are the first Toronto-based firm to join TechStars

Toronto, ON (Tuesday, January 24th, 2012) Digital coupon analytics provider Simply Good Technologies is the first Toronto-based firm, and only the second from Canada, selected to join the acclaimed TechStars mentorship and seed-funding program in Boston, MA, this winter.

"It means a lot for entrepreneurs in Canada, we believe that Toronto is a breeding ground for some amazing technologies, and our acceptance into TechStars really validates this."

Winston Mok, CEO

TechStars is one of the top startup accelerators in the world, and in its five-year history, has produced nearly one hundred active companies, including nine successful acquisitions. The intensive and highly selective 3-month program involves mentorship, networking, and the opportunity to pitch to hundreds of potential investors.

Simply Good Technologies, which provides digital couponing solutions alongside deep analytics, has been growing quickly in Toronto over recent months while working with one of Canada's top retailers.

"Our platform allows brands and retailers to really dig into the performance of their couponing campaigns at a customer level, Our clients have found that they get really actionable data from out platform - they're able to grow their customer base at an incredible rate."

Winston Mok, CEO

During its time with TechStars, Simply Good Technologies will be looking to break into the American marketplace while refining its product offering to increase the level of benefit provided to both retailers and brands using its platform. For the TechStars program, the marketing, strategy, and sales functions will move to Boston, while the development and operations teams will continue to work out of Toronto to ensure service to existing clients.

About Simply Good Technologies
Simply Good Technologies is a Toronto-based firm that provides multi-channel digital couponing and analytics solutions through its proprietary Offer Management System (OMS) platform. The OMS allows brands and retailers to create and distributed coupons targeted by geography, channel, and demographic variables. The OMS comes equipped with an analytics engine for understanding how consumers view, share, and interact with coupons, right up to point-of-sale. For more information, see www.simplygood.com.

About TechStars
TechStars is the #1 startup accelerator in the world. "We're very selective." Although thousands of companies apply each year, we only take about ten companies per program. We have selection rates lower than the Ivy League, so you have to be among the best of the best to be in TechStars.

We offer five TechStars programs in top startup locations (Boston, Boulder, New York City, Seattle, & Cloud in San Antonio), on a regular schedule. Our companies get seed funding from over 75 different venture capital firms and angel investors who are vested in their success, along with three months of intensive top-notch mentorship, incredible perks, and the chance to pitch to angel investors and venture capitalists at the end of the program. Our companies average over $1M in outside venture capital raised after leaving TechStars. Look for yourself: see the full details and get statistical results.
For more information, please contact:
Winston Mok
416.366.6216
winston@simplygood.com

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