There will be two sessions on Wednesday February 15:

1) Our friends at FanCrank and PinPoint Social will start at 5:30 to cover Advanced Facebook Marketing techniques and talk about their own experiences becoming leaders in this space.

2) At 6:30, Thu - our Director of Mobile Solutions, will talk about what Simply Good has helped our clients use Social Coupons as a vehicle to build out individual promotional storylines, keep long term relationships with their customers and drive in-store sales.

We've been up to lots of exciting things and can't wait to take this opportunity to share our learnings and experience with you.

"Social media is the most powerful piece of our product. We’ve seen that when consumers receive coupons from their friends via social media, they’re five times more likely to redeem them than if they came from a brand or retailer."

- Winston Mok, CEO

As we dive deeper into the social media world, and it becomes more entrentched into our lives, it is crucial to keep up with the latest news on social media. In particular, we've found Facebook to be a case to follow, as Winston discusses with the Globe and Mail:

"We expect to see Facebook seamlessly connected to every facet of online life. This will make for a great user experience, but it will also raises serious privacy concerns that will be very challenging to address."

- Winston Mok, CEO

The article was written by Mia Pearson, who is the co-founder of North Strategic, exclusively for the Globe and Mail. She has more than two decades of experience in creating and growing communications agencies, and her experience spans many sectors, including financial, technology, consumer and lifestyle.

For more information on social media and couponing, follow this link to the article: http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/social-media-bring-coupons-into-digital-age/article2322528/

Lewis examines the Simply Good Blog, as he discusses some of the comments made. He quotes a section of the blog, capturing the culture of Simply Good quite effectively. Take a look at Techvibe’s article here: http://www.techvibes.com/blog/canadian-startup-joins-techstars-in-boston-for-winter-2012-program-2012-01-25

Check out our blog for more info on our first day in Boston. Follow a Day at Simply Good, as we describe the exhilarating life of a start-up company: http://blog.simplygood.com/

About the Author, Rob Lewis:

Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com. His diverse background includes stints in International Trade Finance, WebDevelopment, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not blogging on Techvibes.com, Rob can be found playing hockey, running marathons or enjoying hometown Vancouver with his wife, daughter, and son.

“It means a lot for entrepreneurs in Canada, we believe that Toronto is a breeding ground for some amazing technologies, and our acceptance into TechStars really validates this.”
Winston Mok, CEO

TechStars is one of the top startup accelerators in the world, and in its five-year history, has produced nearly one hundred active companies, including nine successful acquisitions. The intensive and highly selective 3-month program involves mentorship, networking, and the opportunity to pitch to hundreds of potential investors.

Simply Good Technologies, which provides digital couponing solutions alongside deep analytics, has been growing quickly in Toronto over recent months while working with one of Canada's top retailers.

"Our platform allows brands and retailers to really dig into the performance of their couponing campaigns at a customer level, Our clients have found that they get really actionable data from out platform – they’re able to grow their customer base at an incredible rate.”

Winston Mok, CEO

During its time with TechStars, Simply Good Technologies will be looking to break into the American marketplace while refining its product offering to increase the level of benefit provided to both retailers and brands using its platform. For the TechStars program, the marketing, strategy, and sales functions will move to Boston, while the development and operations teams will continue to work out of Toronto to ensure service to existing clients.



About Simply Good Technologies
Simply Good Technologies is a Toronto-based firm that provides multi-channel digital couponing and analytics solutions through its proprietary Offer Management System (OMS) platform. The OMS allows brands and retailers to create and distributed coupons targeted by geography, channel, and demographic variables. The OMS comes equipped with an analytics engine for understanding how consumers view, share, and interact with coupons, right up to point-of-sale. For more information, see www.simplygood.com.

About TechStars
TechStars is the #1 startup accelerator in the world. We’re very selective – Although thousands of companies apply each year, we only take about ten companies per program. We have selection rates lower than the Ivy League, so you have to be among the best of the best to be in TechStars.

We offer five TechStars programs in top startup locations (Boston, Boulder, New York City, Seattle, & Cloud in San Antonio), on a regular schedule. Our companies get seed funding from over 75 different venture capital firms and angel investors who are vested in their success, along with three months of intensive top-notch mentorship, incredible perks, and the chance to pitch to angel investors and venture capitalists at the end of the program. Our companies average over $1M in outside venture capital raised after leaving TechStars. Look for yourself – see the full details and get statistical results.
For more information, please contact:
Winston Mok
416.366.6216
winston@simplygood.com

DX3 also has speaking events from a variety of companies, including Simply Good. Winston will give a talk describing Simply Good’s newest technological initiative, the Offer Management System.

Register here, or click for more details: https://www.microspec.com/reg/dx32012/index.htm

The Globe and Mail released a series of articles in early December 2011, detailing the lives of Canada’s entrepreneurial community. They hosted an event in downtown Toronto, for young entrepreneurs to network and share their stories. Winston Mok, co-founder of Simply Good Technologies, was among the group of young entrepreneurs.

At the event, Winston spoke about life as an entrepreneur. He shared his views on life from the start-up company perspective; what it takes to build a company from the ground up. He discussed how he and his partner dedicated their time to establish Simply Good Technologies. He describes his motivations to leave his job at Research in Motion to start Simply Good, despite the risks involved. He then dives into his role in the company, and the benefits of the start-up life. Learn more about Simply Good from Winston’s perspective: http://www.simplygood.com/globemail-rising-stars/

The Canadian Tire App uses innovative technology to transform the mobile user’s experience. From barcode scanning capabilities, to product look up, to mobile flyers, the Canadian Tire App provides customers with utility and convenience, pushing the envelope for retailer apps all over the country.

Check out the number one apps of 2011 according to Apple’s Rewind List here: http://www.iphoneincanada.ca/iphone-news/apple-rewind-2011-lists-its-top-iphone-app-and-game-of-the-year/

Download Canadian Tire's App today:

Apple's App Store: http://itunes.apple.com/ca/app/canadian-tire-retail/id403884878?mt=8

Blackberry App World: http://appworld.blackberry.com/webstore/content/18799?lang=EN

Android Market: https://market.android.com/details?id=com.simplygood.ct&hl=en

After presenting the concept of the Offer Management System, Simply Good’s Business Development Team drafted an article for Ryerson’s Entrepreneurial Practice Review, which detailed the inner workings of the Offer Management System (OMS). The article, entitled: ‘Offer Management Systems: The New Age of Digital Coupons’, uncovers a brief look at current couponing strategies. It also introduces the OMS, which in essence attempts to correct downfalls of coupons, and provides clients with the ability to easily manage all of their offers in one place.

The OMS, as described in the article, is Simply Good’s first venture into digital marketing. The OMS is a revolutionary tool for marketers, allowing them to collect higher level analytics that were previously impossible to uncover.

As the market continues to grow and new tools for marketing are used, the OMS will continue to support the management of offers, using new tools as channels to achieve the ultimate goal of simplifying the offer campaign process. By enabling clients to access all of their campaigns in one place, and utilizing many different tools as channels, the OMS allows for a seamless integration of cross-platform offer campaigns.

To find out more about the article, or to view it yourself, please follow this link: http://entpracticereview.org/offer-management-systems-the-new-age-of-digital-coupons/

The Canadian Undergraduate Technology Conference (CUTC) was created by a group of students who have a passion for technology and want to share it. CUTC focuses on everything tech related, bringing it together for all interested students in their CUTC Nation Wide Tour. This year, the Canadian Tour will hit cities all across the country, including Toronto.

The Toronto event will include networking opportunities, as well as speakers from Canada’s thriving tech industry. Winston will be speaking at the Toronto event, discussing Simply Good’s innovative new solution, the Offer Management System (OMS).

Interested in attending? Join Simply Good at the CUTC event by registering here: http://atendy.com/event/799814

Check out http://tour.cutc.ca/toronto.php for more info.